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Green Technology and Design Innovators Join Greener Gadgets 2010 Program.

March 28, 2010
Image representing Consumer Electronics Associ...
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Greener Gadgets Design Competition Opens for Public Vote

ARLINGTON, Va. — The Consumer Electronics Association (CEA)([R]) today announced new speakers and a panel session focused on sustainable design for the home at the upcoming Greener Gadgets conference. Tom Hadfield, chief operating officer, LaboGroup and Leonardo Bonanni, founder and director of Sourcemap(TM) join the world’s foremost green innovators, thought-leaders and environmental stewards for the event, which will take place on Thursday, February 25, 2010 at the McGraw-Hill Conference Center in New York City.

“This year’s Greener Gadgets conference is a must-attend event for green technology and design professionals,” said Karen Chupka, senior vice president of CEA, organizers of the Greener Gadgets conference. “Our speaker lineup and design competition entrants will showcase incredible innovation in sustainable design and demonstrate its impact on the consumer electronics industry.”

As COO of LaboGroup, a French innovation company, Hadfield worked on the development of the Andrea, a plant-based air purifier. The company is a member of the ArtScience Labs network of art and design labs experimenting on the frontiers of science. Hadfield is also the founder of the first commercial soccer website,, later sold to ESPN, as well as, an online education company. In 2001, Hadfield was named one of the 100 Global Leaders of Tomorrow by the World Economic Forum.

Bonanni is a PhD candidate at the MIT Media lab where he researches and teaches sustainable design. He is the founder and director of the open source project, a social network and tool for Life Cycle Assessment and Supply Chain Transparency. Sourcemap[TM] emerged from a curriculum he developed and currently teaches at MIT on radical sustainability in product design. He also independently practices architecture, industrial and interaction design.

Greener Gadgets also will feature a panel session titled, “Green Living Begins at Home,” with a focus on sustainable design strategies in urban and rural locations. Moderated by Sarah Rich, senior editor, Dwell, the panel will feature sustainable design innovators and technology leaders including, Ellen Honigstock, Architect P.C., residential green building advocate, Urban Green Council, NY Chapter of the U.S. Green Building Council; Sarah Krasley, industry manager of sustainability, Autodesk; Kimberly Lancaster, founder, Green Life Smart Life Project and Jay McLellan, president and CEO, Home Automation Inc. (HAI).

The Greener Gadgets Design Competition, an attendee favorite, is officially open for public vote. This year’s competition highlights a new class of standout sustainable products, including those that reduce carbon footprint, support sustainable lifestyles or aid in energy conservation. Finalists will be judged in front of a live audience at the Greener Gadgets Conference in New York City on February 25, 2010, for a chance at $5,000 in prizes. Voting is live at on the Greener Gadgets website:

For more information about Greener Gadgets 2010, or to register, please visit

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $165 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at

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